Retail Manager [Hong Kong S.A.R.]

 

Position

DELIVER CONSISTENT SALES AND PROFIT GROWTH

• Ensure achievement of the Airport Stores & sales and targets from daily to monthly basis and of corporate objectives
• Maximize sales potential through business analyses

 Use business tools such as: Sell out reports, Shopper Trak, operator’s POS systems along with personal insight to maximize understanding and improve results
 Recommend solutions to identify opportunities taking into consideration cross-functional interdependencies, and cultural complexities

• Conduct weekly store performance reviews with Sales team and local operator to address identified opportunities, integrating monthly sales results
• Create an understanding of the consumer through spending time in stores, reinforcing the use of Retail Operations provided training tools, and personally demonstrating how to foster a consumer centric culture
• Ensure realization of the following administrative tasks: stock management (at store level) planogram check, Novelties & promotional plan communication and briefing
• Influence and optimize shift planning of the team

DRIVE OPERATIONAL EXCELLENCE

• Ensure the commercial viability of the product assortment
• Ensure appropriate inventory levels per airport stores, shop-in-shop and boutique, recognize inventory opportunities in store and elevate issues to Sales team and local operator
• Understand the inventory cycle to identify opportunities to improve or sustain optimal performance with inventory levels, inventory availability in-store, transit times, and store allocation
• Conduct market research in island to identify key competitors’, and different consumer influences (regionally). Recap findings for Cross Functional team in GTR
• Support Sales, Retail and Marketing team in new store opening execution of stores
• Escalate critical issues impacting performance and work with the Sales team and Head of Retail Operations

TALENT MANAGEMENT

• Participate in talent recruitment, including field complements, pay structures, incentive programs, management and retention strategies in collaboration with the Sales team and local operator
• Responsible for the sales ambassadors’ management and daily briefing. His or her daily physical presence in the field is a necessary part of these responsibilities
• Communicate corporate strategy and short/mid/long term goals to the teams.
• Ensure the development of the Sales Ambassadors through regular coaching with trainer support and appraisals to improve their skills
• Follow MH & Operator’s SOP as well as store discipline and security procedures

BRAND IMAGE, MARKETING & VISUAL MERCHANDISING STANDARDS

• Ensure replication and consistency across all MH brand merchandising standards on all its aspects: overall presentation of the store, cleanliness, planogramming, in store communication plan, assortments, activation and special events

 Take special note on SA’s presentation of oneself, selling skills, and product knowledge

• Support on the delivery of key marketing campaigns such as: CNY, MAF, EOY and live streaming in-store experience (shop-in-shops) and visual merchandising

 Collaborate with Trade Marketing on providing a post-mortem on the execution after each marketing campaign

• Notify the Trade Marketing team on shortage of tasting stock & damaged POSM

Profile

• Minimum 5 years of retail experience
• Minimum 2 years of multi-store management experience
• Travel Retail experience is preferred
• Proficient in English, Mandarin is highly desirable for communication with stakeholders &/or counterparts in Hong Kong, Macau & China
• Ability to quickly analyze key business metrics, and results to identify performance improvement opportunities, and recommend meaningful solutions
• Capable of understanding consumer profile through an acute sense of brand and consumer awareness
• Strong interpersonal and communication skills
• Ability to build effective business partnerships
• Strong in leadership and in people management
• Ability to work cross level, cross-functionally, cross-culturally, and build strong relationships
• Ability to recognize when to be hands on and when to step back and take a coaching/teaching role
• Proven organizational skills with the ability to manage multiple demands with competing priorities, and allocate time effectively
• Ability to recognize opportunities and provide insightful recommendations

 

.