Position Social Media Manager
Reports to Marketing Manager
Job Type Part Time, Salary
Paper Plane is a new Bar/Bistro opening this July in Camden, Maine.
We will be focusing on worldly trendy cocktails, extensive wine list, and simple, healthy fresh inspired small plates. On line Wine Shop.
The space is cozy with limited seatings (22 seats total) situated on the harbor walk overlooking Camden Downtown. Open year around. Small Team.
Position Overview
The social media manager will administer the company's social media marketing strategy and advertising with objectives being to grow our following across multiple platforms, increase engagement, generate leads and sales every day. Our SMM organizes our online wine shop.
Work closely with Marketing Manager to create and execute plan.
Responsibilities (tasks associated with the role)
Website
Knowledge of Wix or similar
Online Wine Shop Work closely with Marketing Manager to create a plan.
Social Media Growth:
You will be focused on increasing followers, engagement, comments, likes, shares, etc.
Social channels include Instagram, TikTok and Pinterest
Social Media Brand Management: Keeping our brand and voice consistent across our platforms.
You will be responsible for graphics as well as outsourcing to what we have in-house. We are looking for someone with ideas, strategy, and management skills to make sure everything gets done.
Represent brand correctly on each platform (IG, TikTok and Pinterest, website)
Create graphics for posts and stories
Manage your time to ensure all the balls in the air stay in the air. Multiple channel engagement is not for the faint of heart.
Campaign Creation: Our online wine business launches every month and we will have you help create a social media campaign for each project that helps spike engagement and turn our raving fans into customers.
Analytics & Tracking:
Studying our numbers monthly and coming up with strategies to improve our performance.
Track key metrics for each channel
Use metrics to identify trends, areas of improvement and areas of expansion
Learning new trends & staying up to date: The social media world changes so quickly and part of your job will be to stay up to date with the absolute latest trends so we can implement them quickly.
Community Management:
Promote Products Organically Through Social: Create strategies and content plans to sell company products. Bonus compensation is part of this plan, and your success with this area of your position will directly correlate to your higher income.
Subtly engage following and encourage sales
Track sales through social channels
Content Creation:
Whether it's our daily captions, weekly emails, text message, or blogs, writing is a big part of this position as well.
Requirements (expected proficiencies to excel in this role)
This position is for a person that meets the following:
2 years (minimum) experience with social media strategy and management.
Instagram, TikTok, and Pinterest EXPERT. Additionally, we will also be incorporating more Youtube.
Canva expert
Availability to monitor social media channels daily, including evenings and weekends as needed
Experience managing a social content calendar, paid social advertising campaigns and social activity monitoring
Experience analyzing and summarizing metrics/data to identify trends and make recommendations
Organized online, in life and in your head
Project Management skills
A deep passion for social networking technologies.
Learner. You consume and create new things (to test new ideas/concepts/theories). You are on the cutting edge of the industry.
A self-starter with the willingness, and desire, to "roll up your sleeves" and get the job done
Experience using social media monitoring tools
Strong interpersonal skills with ability to work well with your teammates.
Preference for working in a fast-paced, entrepreneurial environment
Commitment to providing a high level of customer service
Reliable internet connection
Reliable and distraction-free work environment
This is not required, but if you have any photography or videography skills, or photoshop experience, please make sure to let us know, as wine or cocktails knowledge.
Metrics (KPIs) / Success Measured By:
Minimum "X" comments under each CTA Reel
"X" CTA DM's from IG Stories each week
IG Engagement Growth Min "X"% average per month
$"X" in Product purchases via social media per month
This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.
This job can be remote. If Interested please send an email with Resume and Cover Letter to
hello@paperplanecamden.com
Job Type: Part-time
Pay: $19.00 - $21.00 per hour
Schedule:
- 4 hour shift
Supplemental pay types:
- Bonus pay
Work Location: Remote
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